• Introduction
• Why India and Analytics World?
• Our Market Research Process
• Our competencies
• Tools Used
• Outsource Market Research to India
  
  

Introduction

“Product A will target the B segment of XYZ market. We have also investigated certain crucial aspects of this market”

How long does it take to write this sentence? Less than 30 seconds. But how much thought goes in making such a decision? 'Immense' would still be an understatement!

This is where market research plays a vital role in business. For any venture, the importance of market research cannot, and must not, be undervalued. Market research is all about what has been learned about the market and what is there to learn. Get professional help in your marketing research endeavors.

Analytics World has optimum knowledge about researching and analyzing:
1 market share figures
2 sales growth rates
3 sales margins for an industry or a market or a specific company
4 and other aspects of market research… Read on!

Why India and Analytics World?

There are innumerable reasons to choose India to outsource your market research needs. There's cost savings, access to greater expertise, flexibility or processes and functions that outsourcing offers. India has a great talent pool well suited for market research purposes. As we all know, market research requires high skilled professionals to carry out specialized tasks. India offers all this and much more.

Moreover, a shortage of graduates from Western universities is leading companies to call on developing countries to meet research demand. This comes from none other than Microsoft Chairman Bill Gates as quoted on Reuters. We have the expertise in market research to provide complete end-to-end solution for all your research needs. We offer a wide range of analysis services and presentation of the same as a complete report that can be used by top level executives. Our market research services are listed below. Feel free to look over any service that interests you.

DATA COLLECTION

1 Web surveys - design, development and hosting
2 Telephone surveys
3 Email surveys
4 Secondary data collection

DATA PROCESSING

1 Editing
2 Coding
3 Data Entry/ Punching
4 Data Cleaning /Data validation
5 Tabulation/ Cross Tabs

DATA ANALYSIS

1 Regression Analysis
2 Cluster Analysis
3 Conjoint Analysis
4 Discriminate Analysis
5 ANOVA Analysis
6 Factor Analysis
7 Neural Network

REPORTS

1 Plotting and charting of tabulated data
2 Insight generation
3 Report generation in various formats, ie. Pdf, Html, Xml, Word, PowerPoint

Our Market Research Process

1. Define the problem
2. Draw research objectives
3. Develop research plan
4. Collect information
5. Analyze information
6. Present findings
7. Make decisions

Our Competencies

1. Questionnaire Design - Based on study of Research Objectives
2. Data Collection - Online Programming (CAWI) and CATI
3. Data Processing and Coding - with MS Excel or SPSS and SAS (standard Statistical packages)
4. Data Analytics - Use all tools mentioned in SPSS
5. Reporting - Power Point Presentation

What are the tools used?

We use software such as SPSS, SAS and Excel. SPSS or Statistical Package for the Social Sciences is statistical analysis software. One of SPSS’s important features is its Multidimensional Analysis process that we focus on in market research assignments. SAS is business intelligence software we use.

Outsource Market Research to Analytics World

Any business desiring to survive in the market should not undervalue the importance of market research. It is all about what has been learned about the market and what is there to learn. Analytics World has the expertise in market research to provide complete end-to-end solutions for all your research needs.

Clients get numerous benefits by outsourcing their market research activities to Analytics World. Through us, they have access to high-quality research and analytical skill sets with world class quality deliverables. With our strict adherence to time deadlines policy you can be sure of getting your data in the promised timeframe. What’s more as your outsourcing needs change we change with you. In addition, outsourcing to India can help you derive cost savings as high as 40-45%.