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Data Collection - What and Why |
Data collection is an art and science. When it comes to collecting data that’ll be crucial in formulating complex decisions for your business, we surely treat it as an art as well as science.
Effective data collection is comprised of numerous key factors. Survey data collection calls for expert coordination of data-capture personnel and technology.
It also requires seamless integration of newly captured and existing network data.
The surveying company needs to have full-scale, comprehensive survey of assets—or targeted capture of specific features. Most importantly, data collection needs delivery of high-quality data in the format needed by the target system. |
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Analytics World Data Collection Process |
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Analytics World management team is well experienced in
all aspects of data collection. We also have superior technological knowledge for data capture and a great coordination of data collection
personnel and technology.
We intend to provide services in
the following streams:
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| Web surveys - design, development and hosting |
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Analytics
World provides various web based survey services for a number
of industries like Pharma, retail automotive etc. We are
perfectly aware that surveys on the web need to take into
account certain aspects that are alien to paper-based surveys.
Hence while designing and developing a survey we include
the distinctive technological, demographic and response
characteristics.
Subject privacy and confidentiality,
distribution methods and response rates, survey piloting
etc. are some of the critical components that must be addressed
in order to conduct sound online research. We plan to use CAWI (Computer
Assisted Web Interviewing) services for our consumer and
industrial online market surveys.
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| Telephone surveys |
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When
conducted properly, Telephone interviews are one of the
best bets to collect consumer related data for research
purposes. Analytics World has optimum experience to conduct
telephone surveys of any volume and derive high quality
business oriented results from the surveys.
We keep a lot of factors in mind while conducting telephone
surveys. We know that introduction is the key to establishing
credibility and a relationship with respondents. Introductions
to telephone interviews are very important because most
refusals occur at this point of the interview.
Our experience has taught us that CATI (Computer Assisted Telephone Interviewing) is the best suited method for telephone surveys. This is the most sophisticated system
now in use at most academic research centers. Our skilled
resources are expert in reducing interviewer error and assure
quick turnaround of survey results. We have efficient sample
management and survey administration techniques with powerful
quality control activities throughout the data collection.
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| Email surveys |
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One
of the amazing features of email survey is that it is transmitted
instantaneously whereas postal mail must be physically delivered,
leading to major discrepancies in mailing campaign. Also,
email surveys are easier to track and the data collected
can be far more practically used than mail surveys.
Analytics World has access to
expert email survey professionals with years of experience
in designing, developing and executing email survey campaigns.
That is the basis of our promise of quality, reduced interviewer
errors and quick turnaround of survey results.
It is this experience
that allows us to make bold empirical statements like it
takes an average of 9 days to receive the questionnaires
by e-mail versus an average of 15 days by postal mail, from
the day survey questionnaires are sent out. You can tap
our experience and knowledge in email survey campaigns to
collect the data that is crucial for your business decisions.
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Secondary data collection |
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Secondary
data is data collected for purposes other than those of
the particular research study. For instance, if a government
department has conducted a survey of, say, family health
expenditures, a healthcare service provider can use this
data in their market research on a new service.
We are perfectly aware
that no market research project should ignore the potentials
of secondary data research. This is because primary data
is sometime not enough for drawing effective conclusions.
At Analytics World, we plan to utilize a plethora of sources for collecting secondary data.
We have a practicing list of government publications, general
press reports and websites, industry journals, trade associations,
SEC filings, and lots of other sources.
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What are the tools used? |
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We use software such as SPSS, SAS and Excel. SPSS or Statistical Package for the Social Sciences is statistical analysis software. One of SPSS’s important features is its Multidimensional Analysis process that we focus on in data collection research. SAS is business intelligence software we use.
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Outsource Data Collection to Analytics World |
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If you do not wish to invest in the resources in-house and still want to start or maintain a data collection team you can opt for outsourcing the task to Analytics World, a research and analytics firm in Bangalore. For long-term prospects you can also choose to have a joint venture with Analytics World.
With Analytics World, you can expect a long-term partnership for all your research and analytics activities. Get in Touch with us to have our representative contact you immediately!
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