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Introduction |
Gauge the amount and accuracy of knowledge a consumer possesses about your brand. Discover the emotional side, feelings, attitudes and opinions associated with your brand. More importantly, position your brand within top-of-the-mind recall area in your prospects mind!
No one can undermine the importance of brands and their power in sustaining and expanding a business. At the same time, one can also not choose to ignore the war of brands and prospect mindshare raging in the business world. Employ Analytcs World to help you win the war of brands!
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Our Core Strenghts |
We are a professional market research agency having optimum knowledge about brand behavior and brand positioning research. We have access to specialized team of writers, designers and researchers in place. Our effective brand positioning research services and solutions help improve your overall branding process and enhance your brand value in the market. From collecting recorded data or observable data to providing a comparative analysis of your brand image, we can handle everything deftly for you.
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Your Benefits |
Analytics World brand positioning research helps you understand how your customers perceive your brand and your competitors’ brands. It also helps you understand why your competitor's brand is a market leader, but not yours (if that is the case).
It also helps you formulate future plans and tactics to win maximum amount of mind-share. With our brand positioning research you will be able to take your brand right to the top position in your market!
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Brand Positioning Research Process |
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The first step is to help you develop an appropriate brand positioning
model. Then we select a random sample of
customers and non-customers for a survey. We then assess
and evaluate market position and image at the regional and/or
market level (as appropriate).
The next steps are highly crucial. This is where the project is made or broke. The next step is gap analysis followed by identifying competitive strengths and weaknesses of both you and your competitors.
Then we monitor market share and define brand loyalty. The final step is to track key brand associations.
For all of the above we employ the following:
· Focus groups, depth interviews and other qualitative methods
· Online, telephone, face-to-face interviews
· Product and Home Placement Tests
· Mystery Shopping
· Concept and Advertising Research
· Usage and Attitude Studies
· Segmentation Studies
· Qualitative Research
· Quantitative Research
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Methods |
Brand poitioning research involves preparing a set of pre-determined
questions to evaluate the key brand associations. The
questions seek answers to different aspects that contribute to the
overall picture of a brand.
Sample Question: respondents are asked how do the see a company in terms of:
· Innovation
· Convenience
· Social responsibility
· Expertise
· Technological advancements
· Complexity
Answers to such questions help us determine key associations that your customers and prospects have with your brand. |
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Tools Used |
We use software such as SPSS, SAS, and Excel. SPSS or Statistical Package for the Social Sciences is statistical analysis software. One of SPSS’s important features is its Multidimensional Analysis process that we focus on in brand positioning research. SAS is business intelligence software we use.
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Outsource to Analytics World |
Get accurate positioning
data along with a deeper understanding of your brand perception with Analytics World Brand Positioning Research services and solutions. We have customized services and up-to-date resources along with qualified research and development personnel to work on high-end brand positioning projects.
For long-term prospects you can opt for a Joint Venture with us. With Analytics World, you can expect a long-term partnership for all your research and analytics activities. Get in Touch with us to have our representative contact you immediately!
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